Social Media 110 Webinar Confirmation


Thank you for registering for Social Media 110: Strategies for Using Facebook and Twitter to Get the Word Out About the Good Work of Your Organization (Please see detailed agenda below.)

Prior attendance at Social Media 101 on July 30 is not a prerequisite to attending Social Media 110 on August 21

DATE: Tuesday, August 21

2 - 2:30 PM EST, Q & A session to followup from Social Media 101, July 30 (optional)
2:30 - 4:00 PM EST, Social Media 110 Instruction

Toll Free Number: 1 (866) 214-9397
Participant Code: 505-412-0056

Webinar Link:


The webinar will be presented by Jennifer Akers, Family Voices Indiana, with Melanie Rubin, Director of Communications and Strategic Initiatives, Family Voices National

For questions, please contact Melanie Rubin at, or 505-872-4777

Instructions for First-Time Users:

To save time before the meeting, check your system to make sure it is ready to use Microsoft Office Live Meeting.

This meeting will be recorded. By participating in this meeting, you agree that your communications may be monitored or recorded at any time during the meeting.

Both webinars in this series are being recorded and archived for later viewing.


This webinar will cover the following topics, possibly in a slightly different order:


  • How Facebook ranks your page - based on what people respond to - likes, comments, and shares

  • Facebook Insights statistics - how and why to use them and what to look for

  • How to highlight or pin a post

  • How to engage your audience by making posts a dialogue§ Importance of using images of people, and cropping photos, as well as tagging photos so people will come look

  • Posting at optimal times

  • It's not all about you: becoming a content curator - how and why

  • Including videos

  • Becoming viral: compelling + concise + credible = contagious

  • Importance of continuity - avoid the "empty store" syndrome

  • Scheduling your posts

  • Other resources for learning


  • Hash tags and how/why to use them

  • How to write a good tweet

  • Techniques for building a twitter following

Why Do All This?

  • Getting stories out about your good work

  • 6 degrees of separation - influencing the influencers